Anex Discovery

Logo for a stroller collection

Task.
Create logo for a new stroller collection.

Discovery — collection of baby strollers for parents who love to travel with their kids. A new logo was created for it in our studio.

To emphasize the concept of the collection, we have created a wide-spread lettering with a title written by hand without breaking the letters. It’s like a long, exciting journey. The compass visually enhances the overall message, highlighting the topic of discoveries.

There were 6 variations of the logo.

Art-director: Andrii Shumchuk
Designer: Kate Jacuszek
Project manager: Olga Kurylo