KL Servis is a Belorussian store of baby products that offers the latest new and used strollers; not only do they sell, but also buy old strollers. Web-site of the store is now in the developing stage. We have designed quite a simple, uncomplicated design. The target audience of the store is young families with babies or expecting families. That is why, our task is to create a bright logo that will be easily memorable and will show the main operating direction — baby products. We have chosen bright colors — pink, light-blue and blue that naturally symbolize babies and baby products.