U.Ventures is an international investment fund that invests into the start-ups of long-sighted entrepreneurs, impacting our lives and creating new and daring projects. While creating a logo, we understood that in this sphere the merchandise should be strict and modest — unembellished. However, we decided to add a bit of creative stuff to make brand stand out of the crowd. Black letters on white background — totally iconic and only the first letter differs from others with its cyan background. In this way, the logo shows to entrepreneurs that the fund is ready for cooperation with ambitious people and advancing businessmen.