#branding

We make marketing analysis, form the brand model, develop the strategy, and create advertising campaigns. We do not remember a products or services, we remember the brand. The modern world has its own rules as it is simply not enough to produce fine goods with a reasonable price. Customers require more. They want emotions and understanding and love from the brand; be a part of the brand community and form its history. We create the brands that people really need; the ones that should be and are loved.


We make everything turn-by-turn:

And now briefly about everything:

Marketing Analysis

Before beginning any business (strategy, design or web-site development) it should be understood,- what is important for consumers, what their afflictions are and which of their preferences we are able to satisfy. This is why we conduct a complex analysis composed of four branches: market analysis, consumer analysis, opponents’ analysis, product analysis.

Brand model

Brand is like a human — it cannot exist without a soul. Brand’s soul is in its inner content, something that creates it; its advantages; individuality; uniqueness; values; something that the brand communicates to consumers. We set a long-term aim (mission) that a brand will strive to achieve and how it will appear in front of a consumer (positioning). They are formed according to the conducted analysis and consumers’ insights.

Brand model

Strategy

It is a way from point A to point B. When we know, what is the brand today and what it should be tomorrow, then we develop a complex strategy of improvement, where we describe how the brand will develop step by step. We study consumer’s path; choose touch points and the best ways of communication.

Advertising campaign

Idea for the sake of idea is not how we work. We create advertising campaigns that contain a simple but powerful idea. We know that creative approach is not simply an artwork, but rather a functionality that powers the entire advertising campaign and stays with consumers. We broadcast the idea via all the touch points and build lasting relations with people.



Read more what else we can do there