Task. To create logo and corporate identity style for baby strollers manufacturer.
Anex is a Polish manufacturer of baby strollers. Since 2012 company has opened more than 800 offices in more than 80 countries. Just in five years Anex has become a competitor to the best baby strollers manufacturers in the world and continues to grow. From 2014 we are fully responsible for the visual part of the brand and for this period came up with a bunch of interesting ideas.
The evolution started with the logo. We got rid of absurd sketch of a baby, worked on the fonts. The logo got noticeably thinner and lost its pedestal — it became clearer, acquired it’s own character. We removed the visual identification system from the unnecessary. Black and white — the basis of the corporate style.