Logo and identity for the baby goods supermarket

Develop a new logo and identity for the baby goods supermarket Avtokrisla.com.

Avtokrisla.com — one of the first stores network that combined two categories of irreplaceable products for babies and their parents, created a concept and implemented the idea of the largest supermarket of kids car seats and strollers in Ukraine.

The brand never had its own unique identity. Logo looked outdated and did not represent the main idea. As part of the rebranding, we have completely updated identity and corporate colors.

Logo consists of a company name and a graphic element. The sign is repeating a heart shape combined with a car seat, which is associated with care and safety.

Logo is fully adaptive, the sign can be used separately from the typed part.

New identity is laconic and easy to understand.

Art-director: Sviatoslav Kononets
Designers: Anton Shmelev, Vadym Savula
Project manager: Olga Kurylo

June 18, 2018