Baby Dream

Baby Dream

Identity for children goods shop

Task.
Create emotional logo and corporate identity for online shop of children goods.

Emotions — that what was missing in Belarusian online shop of children goods Baby Dream. We decided to give the brand soul and create a magic hero for it. So the red fox appeared, which gave the basis of the corporate identity and became a highlight of the online store. There were a lot of animals, but the fox defeated everyone.

Art-director: Sviatoslav Kononets
Designer: Kate Jacuszek
Project manager: Anneta Kononets

March 11, 2016