Identity for the lingerie brand

To create logo and corporate identity for the brand of lingerie.

Jasmine — Ukrainian manufacturer of lingerie. For 15 years now, the company has been providing women with high-quality lingerie under the slogan «We know what a woman wants.» Our role in this story was to create a new logo and corporate identity with which the brand will expand.

The new logo combines a restrained font style and the ease of jasmine petals.We stylized a jasmine flower to create an individual, recognizable symbol that will represent the brand. The background color ivory (elephant bone) adds to a brand tenderness and nobility. As a result, Jasmine has a nice, laconic logo that fully fits the brand’s ambitions.

Art-director: Sviatoslav Kononets
Designer: Olia Lytvyn
Project manager: Anneta Kononets

March 10, 2016