Task. Promote a new online shop of kids goods.
Mama Kupi is one of the largest online markets of children goods in Ukraine, that is developed taking into account all new trends and wishes of young parents for comfortable shopping, without leaving home.
After analyzing the market, we decided to use following methods: content marketing, contextual advertising, advertising on facebook and instagram, price-aggregators, mailing, crowd i SERM. Within available budget we increased the number of sessions on the site from 100 to more than 1,500 a day. After our start, 261,377 users were using the site, with 423,431 sessions.
Start of work — March 3, 2017