To redesign existing brand of frozen chicken.
«Pan Kurchak» is a company that grows broilers and sells poultry meat. It has six farms in Volyn region, that give 14 million chickens per year. «Pan Kurchak» grows feed for poultry by itself: corn, wheat, barley. It monitors that the chickens eat well and get enough vitamins.
The old logo was well-known and recognizable. We could not throw out the previous logo and put a new one instead. It would be more harmful to the company than helping. That’s why, we did not make a logo from scratch, but only updated and refreshed the old one.