We make marketing analysis, form the brand model, develop the strategy, and create advertising campaigns. We do not remember a products or services, we remember the brand. The modern world has its own rules as it is simply not enough to produce fine goods with a reasonable price. Customers require more. They want emotions and understanding and love from the brand; be a part of the brand community and form its history. We create the brands that people really need; the ones that should be and are loved.
And now briefly about everything:
Before beginning any business (strategy, design or web-site development) it should be understood,- what is important for consumers, what their afflictions are and which of their preferences we are able to satisfy. This is why we conduct a complex analysis composed of four branches: market analysis, consumer analysis, opponents’ analysis, product analysis.
Brand is like a human — it cannot exist without a soul. Brand’s soul is in its inner content, something that creates it; its advantages; individuality; uniqueness; values; something that the brand communicates to consumers. We set a long-term aim (mission) that a brand will strive to achieve and how it will appear in front of a consumer (positioning). They are formed according to the conducted analysis and consumers’ insights.
It is a way from point A to point B. When we know, what is the brand today and what it should be tomorrow, then we develop a complex strategy of improvement, where we describe how the brand will develop step by step. We study consumer’s path; choose touch points and the best ways of communication.
Idea for the sake of idea is not how we work. We create advertising campaigns that contain a simple but powerful idea. We know that creative approach is not simply an artwork, but rather a functionality that powers the entire advertising campaign and stays with consumers. We broadcast the idea via all the touch points and build lasting relations with people.
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